Services Marketing: An Introduction to the Fundamentals of Services Marketing

Services marketing is the marketing of services, which are intangible products that cannot be physically possessed. Services marketing differs from product marketing in a number of ways, including the following:

SERVICES MARKETING: An Introduction To Services Marketing

by Brent Towns

4 out of 5

Language	:	English
File size	:	1856 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	47 pages
Lending	:	Enabled

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• Services are intangible. Customers cannot see, touch, or taste a service before they buy it. This makes it difficult for customers to evaluate the quality of a service before they Free Download it.
• Services are perishable. Services cannot be stored or inventoried. Once a service is performed, it is gone. This makes it important for service providers to manage their capacity carefully.
• Services are heterogeneous. Services are not standardized products. Each service is unique, and it can be difficult to ensure that all customers receive the same level of service.
• Services are often produced and consumed simultaneously. This means that service providers must be able to interact with customers in a positive and professional manner.

Despite these challenges, services marketing is a growing field. The service sector now accounts for over 70% of the economy in most developed countries. This growth is being driven by a number of factors, including the following:

• The rise of the information economy. The information economy is characterized by the production and consumption of information-based goods and services. This has led to a growing demand for services such as consulting, financial services, and healthcare.
• The increasing complexity of products. Products are becoming increasingly complex, and this is leading to a growing demand for services such as installation, maintenance, and repair.
• The changing nature of work. The nature of work is changing, and this is leading to a growing demand for services such as training, development, and outplacement.

Services marketing is a complex and challenging field, but it is also a rewarding one. Service providers who are able to understand and apply the principles of services marketing can achieve great success.

What You Will Learn in This Book

This book provides a comprehensive overview of the services marketing field. You will learn about the following topics:

• The nature of services
• The challenges of services marketing
• The principles of services marketing
• The tools and techniques of services marketing
• The future of services marketing

This book is designed to help you understand the fundamentals of services marketing and to apply these principles to your own business.

Who Should Read This Book

This book is ideal for anyone who is interested in learning more about services marketing. This includes:

• Marketing professionals
• Business owners
• Students
• Anyone who is interested in the future of the service economy

If you are ready to learn more about services marketing, then this book is for you.

Free Download Your Copy Today

Click here to Free Download your copy of Services Marketing: An to the Fundamentals of Services Marketing today.

You can also find this book on Our Book Library, Barnes & Noble, and other major booksellers.

Thank you for your interest in Services Marketing: An to the Fundamentals of Services Marketing.

Sincerely,

The Author

SERVICES MARKETING: An Introduction To Services Marketing

by Brent Towns

4 out of 5

Language	:	English
File size	:	1856 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	47 pages
Lending	:	Enabled

FREE