The Cambridge Analytica Whistleblower: Inside Story of How Big Data, Algorithms, and Strategy Elected Donald Trump

Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again

by Brittany Kaiser

4.5 out of 5

Language	:	English
File size	:	10990 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray	:	Enabled
Word Wise	:	Enabled
Print length	:	404 pages

FREE

In 2016, Donald Trump pulled off one of the most shocking upsets in American political history. He defeated Hillary Clinton, the Democratic nominee, despite losing the popular vote by nearly 3 million votes.

How did Trump do it?

One key factor was Cambridge Analytica, a data company that used psychological warfare to swing the election in Trump's favor. Cambridge Analytica was founded by Steve Bannon, who later became Trump's chief strategist.

Christopher Wylie, a Cambridge Analytica whistleblower, has revealed the inside story of how the company used big data, algorithms, and strategy to help Trump win the election.

The Data

Cambridge Analytica obtained the personal data of millions of Americans from Facebook. This data included information about people's likes, dislikes, personality traits, and political views.

Cambridge Analytica used this data to build psychological profiles of individual voters. These profiles were then used to target voters with personalized messages that were designed to influence their voting behavior.

The Algorithms

Cambridge Analytica used a variety of algorithms to target voters. These algorithms were designed to identify voters who were persuadable and to predict their likelihood of voting for Trump.

Cambridge Analytica also used algorithms to create personalized messages for each voter. These messages were designed to appeal to the voter's individual interests and concerns.

The Strategy

Cambridge Analytica's strategy was to use psychological warfare to influence the 2016 election. The company used a variety of techniques, including:

* Fear-mongering: Cambridge Analytica created ads that played on people's fears about immigration, terrorism, and economic instability. * Emotional appeals: Cambridge Analytica created ads that appealed to people's emotions, such as their hope for a better future or their anger at the status quo. * Targeted messaging: Cambridge Analytica used its algorithms to target voters with personalized messages that were designed to appeal to their individual interests and concerns.

The Impact

Cambridge Analytica's efforts had a significant impact on the 2016 election. The company's psychological warfare tactics helped to swing the election in Trump's favor.

Cambridge Analytica's actions have raised serious concerns about the role of big data and algorithms in the political process. Critics argue that these technologies can be used to manipulate voters and undermine democracy.

The Cambridge Analytica Whistleblower

Christopher Wylie is a Cambridge Analytica whistleblower who has revealed the inside story of how the company used psychological warfare to swing the 2016 election.

Wylie has testified before Congress and has written a book about his experiences. His work has helped to raise awareness of the dangers of big data and algorithms.

The Cambridge Analytica whistleblower has revealed the inside story of how big data, algorithms, and strategy were used to swing the 2016 presidential election in Donald Trump's favor.

This is a story of a modern political heist that altered the course of history. It is a story that raises serious concerns about the role of big data and algorithms in the political process.

Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again

by Brittany Kaiser

4.5 out of 5

Language	:	English
File size	:	10990 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
X-Ray	:	Enabled
Word Wise	:	Enabled
Print length	:	404 pages

FREE