From TED Speakers to Business Legends: Why Some Ideas Catch On and Others Don't

In this groundbreaking book, Carmine Gallo reveals the secrets of creating ideas that spread. Based on his research of the world's most successful TED speakers and business leaders, Gallo identifies the seven key elements of a successful idea: simplicity, surprise, concreteness, credibility, emotion, stories, and data.
Gallo shows how these elements work together to create ideas that are:

• Easy to understand
• Memorable
• Persuasive
• Actionable

If you want to create ideas that change the world, then you need to read this book.